It also begins to get us thinking about what your social goals really should be. What are your measurable goals for marketing, sales, and customer service? 1. This isn’t meant to be a full list, just something to get the conversation started. So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. Who are you selling to? 2. How does social media fit into your growth plan? How would you define success for each social media channel? Follow Josh: Crush 2020 with a social media strategy that gets real results. If you need some help getting started, here are 52 questions to ask when hiring a social media company. How will you know you’ve achieved it? Who can we learn from? I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). By asking, you’d know. … That's not a problem, but why not find some questions that you can ask? Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; 7. Discover announcements from companies in your industry. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. How are you tracking success on a monthly and quarterly basis? Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! Why? Why have you joined social media? What makes your capabilities, services, and team unique? The story you will tell on social media platforms. What is your purpose on social media? Based on your knowledge of current efforts to promote your services, wha… 2. Customers can choose dozens of social media sites or review sites like Yelp to share opinions. A year from today, how would you measure your brand’s social media presence a “success?”. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. The questions below should help make sense of competency and process. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. 1. As a tool for connecting a business with its customers, however, social media is vital to both. How many friends from your social media website have you met in person? 2. A big part of market research today is to find out what customers think and say about your business (and also about your competitors). A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Can you name one particular individual who has impressed you in our business? What type of content does your audience respond to best? What does the future of your industry look like, and what role does your brand play in it? What are their goals and aspirations? To hire the right person, you need to ask the right questions. Market Research Questions to Ask Customers. Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. If Carlsberg ran our business, what would it look like? What budget range are you able allocate to social (or this initiative) this year. What else should be known about your growth plans? Where you sit on the social brand roadmap. How do they research, evaluate, choose, and buy your product or service? Which aspects of social would you like to own in the short-term? A social media strategy is only as good as the content it produces. How many established outlets does your organization have through the Internet (social media, websites, etc.)? But it makes sense for a company to have one primary objective. The audit can uncover the historic posting frequency and consistency. 65 Social Media Questions to Increase Engagement. You might sound as if you're doubting yourselves if you say it wrong!). This one tells you what they really value about you. How do they research, evaluate, choose, and buy your product or service? Where would you most value outside support? What attracted you to us originally? Long-term? What is the most popular social media platform? They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). 1. What separates your product or service from direct competitors? Going for a social media marketing job interview? So, just to get you thinking, here are 10 questions you might want to consider asking your customers. I’ve found that these questions often take you down a couple of parallel paths. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. The following is a list of social media questions that come up regularly in our Facebook group, the Strategies Salon & Spa Business Idea Exchange. What media do they rely upon for answers to their problems? What would they find funny, useful, beautiful, and inspiring? 11. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). Based on user count alone, Facebook continues to be the most popular... 3. 10. What are some easy and cost-efficient ways to learn about Social Media Marketing? How Do We Keep Sales Front of Mind and Measure Commercial Success? Let us walk through our client discovery process with you and your team. Iowa City, IA 52240, Brand marketers who are considering working with a. What are the backgrounds, demo and geographic profiles of your target customers? I analyzed the questions and … To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). Where does social fit into an organization’s marketing priorities? This phase is one part audit, one part interview. 7. Am I the only one who gets giddy at the thought of discovery meetings? Just one thing - it may highlight their priorities and key issues. You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! Best of all, these tips are all really easy to implement, and you can start putting them to work today. Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. What things are important to them? Have we mentioned how much we love getting to know new clients? Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? (Be careful how you phrase this one! Sculpt The key to success when it comes to any social media platform is to interact or engage with your followers and fans. What experiments have you tried in the past year? Question 7. How many people are on social media? What possible social media platforms is your customer a part of? will get you on the right page faster. Hang on now! It’s important for both, but in different ways. You may feel you can't ask these questions to your customers. Our intent here is to help you become a smarter social media marketer. This may give an insight into the value they place on you as a supplier - Would they actually notice? Asking questions on social media is an excellent way to get the conversation going. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. Why do your clients (or customers, users, members) choose you? Internal marketers who are looking to build better social media programs from within. Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. 34. ... Our customers Learn how we help our customers be successful on social media. As of April 2020, a total of 3.81 billion people around the world use social... 2. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. What are their interests, online preferences, and purchase decision pain points? This highlights your customer champions, and maybe some of your 'unsung heroes'. The focus and measurement for your social media marketing. What would you say to someone else who asked you about us? This highlights your strengths - some of which, you may not be aware of. All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be What are their problems? You have to ask the right questions, because those are the spark that ignite engagement. Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. What it teaches us: To find out the relevance, I suggest to them that they ask the people who count - their own customers! While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. 3. What questions are part of your discovery process? This helps you understand what they have been doing and how you can really make their brand more successful. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? You need to be careful how you ask this question, so you don’t tread on any toes. But you can’t just ask questions. Try some out and see what you think! My all-time favorite movie is _____. Why do you buy from us? The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. If they do use social media, ask them what channels they spend their time on.Is it Facebook? 10. Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. This informs your content strategy, paid campaign messaging, personality, and visual look/feel. In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. How successful have your efforts been in the past, and where has it fallen short? You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. Includes the 25 essential social media marketing questions to ask. 8. Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. ', It can only be answered 'yes' or 'no'. One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. Their initial response to this is often a revealing one! 6. Is social media marketing better for B2C or B2B businesses? Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. What it teaches us: They need an eye for relevant, shareable content. Consumer Trends in 2021: What's Actually Changing? Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? How complex or aggressive will the social media marketing program be? What is your brand’s objective? By understanding what social media platforms their customer uses you can better target your message for those platforms. According to you, what is the impact of social media … How can we reach them? To provide a platform for customer service? 9. Tell us one social media skill you’re good at and one that you want to improve. How many friends do you have on social media? What attracted you to us originally? What’s the biggest obstacle to social media marketing growth with your current team? 8. Some questions you can ask to better understand long-term vision: What it teaches us: On a regular day how many times do you post pictures, comments etc. Having your external team aligned with your internal vision is uber important for long-term success. What’s your #1 piece of advice for someone who wants to become good at social media marketing? What do you hope to achieve using social media? 5. This helps you identify who your customers see as 'role models', and might just point something out that's not happening in your industry you could learn from. The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. What one thing could we do better? Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. Some questions we may ask to better understand point-of-difference: What it teaches us: Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. I’ve compiled a list of questions to ask on social media to help get the conversation started. Customers today have extraordinary power to talk about a brand, and its products and services. Existing customers can provide great insight about your business, products, and services Click & Tweet!. on your social media accounts? What is the one thing we should never stop doing? It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. Are you looking for a long-term partner or short-term support? Some questions that can help define primary and secondary social media goals: What it teaches us: A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. Here are some questions to ask your customers to find out: 1. 9. And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. What is your brand’s overall purpose? What would you do if we weren't here? Subscribe to Social Media Today to get the must-read news & insights in your inbox. Setting expectations is the name of the game. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. The first is thinking big-picture with the goals Here are some notes on best posting practices to keep in mind. I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). What’s the biggest barrier to your success on social media? What do you or your company aim to achieve with social media? The key is doing something about it! 10 Questions to Ask Your Social Media Manager. What is your go-to device to access your social media feed? How much are you spending per month on paid amplification? The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. Customer service on social media is growing more and more essential, and the customers are leading the charge. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. Did you find what you were looking for? 3. Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. 25 answers to the most common social media questions 1. Social media marketing is a popular career choice among people today. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. So, go on, ask some questions, listen to the responses and do something as a result. More often than not, the answer is the latter. 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